In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.


September 03, 2015

Freeman's Bait and Tackle is excited to be hosting its 2nd Atlantic Beach Surf Fishing Challenge to be held October 2nd-4th 2015.

A weekend of family fun, excitement and good fellowship. Pre-register online or come by the store.

Fishing Report:


Pamlico Sound and Neuse River 

The old Drum bite is still on fire in the Pamlico Sound, and Neuse River. Captain Michael Grow has been averaging 15 fish a night. Paul from the shop fished yesterday and caught three on D.O.A. Baits and popping corks. Most anglers have been fishing fresh cut mullet . The late afternoon and evening bite has seemed to produce the higher number of bites.  Fishing the areas like Gum Thicket, Maw Point, Brant Island Shoals, Garbacon Shoals and the artificial reef at Oriental should put you on the fish.

Slocum Creek :

I just heard this morning that there were a few small Speckle Trout being caught in Slocum Creek. Fishing Z-man Trout Trick and Gulp Shrimp should find you the bite.

Morehead City Area:

Still some good Flounder Fishing Around the Port wall, Live Mud Minnows, Finger Mullets and Spro 2oz jigs tipped with white Gulp shrimp have been catching the fish. The Blue Fish and Spanish Mackerel have been very active on the the tide changes in the Turn Basin and Newport river. Cast Got-cha plugs or Clark Spoons will catch-em up, also live Finger Mullets On a #4 gold trebile hook with lite wire is also very affective.  A few Sheepshead are still being caught. I know of some Sheepshead that were caught this week at the Beaufort Draw Bridge, Sand Fiddlers, and Sea Urchins are the bait of choice.

Beaufort Inlet and Cape Lookout:

The Spanish Mackerel and Blue Fish have been very active from Beaufort Inlet to the Shoals, there has also been a decent bite down around the Double Tree Hotel, Trolling Clarkspoons and #1 planers has been doing real good. Live Finger Mullets on small live bait rigs fished over AR315, AR320, Barge Wreck, and Dead Tree Hole will be very effective this time of year, and it will only get better. King Mackerel are still being caught in the Buoy chain, Sea Buoy, Dead Tree Hole, Barge Wreck, AR315,and AR320, fishing live menhaden is your best option for kings. The Flounder bite is very good at AR315 and AR320, fishing live Finger Mullets and Mud Minnows will Produce the best bite. 2oz Spro Jigs tipped with 4 inch Gulp white shrimp is also very affective.

Surf and Pier Fishing :

Spanish Mackerel and Blue Fish have been biting very early morning and late afternoon at the Oceanana pier, the bottom fish have also been biting good, Got-cha Plugs casting from the end of the pier has produced the Spanish and Blue Fish bite, fresh shrimp, squid, and blood worms have been very good on the bottom dwellers. Surfing at the Fort Macon State Park, rock jetty, and Double Tree Hotel has been producing fish also.


The Wahoo bite is still very good and should continue to improve through the month of September, Pulling Medium Ballyhoo on Sea Witches and Islander's on a #16 or #32 planer are very deadly for Wahoo. Have your rod rigged up with a planer bridle and quick release on your planer is the way to go. Mahi are still being caught also. Fishing the areas from the 14 Buoy, 90 ft drop, AR 302, out to the Big Rock will put you in the best areas to catch fish, keep an eye out for the grass lines and tide breaks. Looking at the Seawater temp shot today it shows a very nice temp break out near the Big Rock. If you have any question or need any advice on rigging planer bridles and planer quick releases come by the store for us to help you out. 

Bottom Fish:

Its getting that time of year for the Offshore bottom fish to start schooling up out on the Wrecks Ledges, good numbers of B-Liners, Black Bass, Groupers, Trigger Fish and other bottom dwellers should be chewing on your bait very well, Using Chicken rigs with 16 oz of lead and fresh squid will get you the bite. Whole Menhaden fished on Grouper Rigs will get the rod snatched out of your hands. 

Good Fishing and Tight Lines

Capt. Steve White 


May 5, 2015

May Fishing Forecast 

May is here and it is time to get out there and experience some of the best fishing of the year.  

Grey Trout are still plentiful on the bridges and hard structure surrounding the port.  Target these fish using jigs or spoons up to 1.5 oz like the Breakday Jig or Cast available at Freeman's Bait and Tackle. Expect the best action to be during the last of the incoming through the first of the outgoing.

Flounder are here and getting more plentiful everyday.  The nearshore reefs are your best bet, like the AR315 or 320. Target the various structures located on these reefs with 1.5 to 2.5 oz bucktails, like the Breakday Bucktail or Spro carried by Freemans tipped with Z man jerk shadz or 4" Gulp shrimp.  Vary your jigging action but be sure to keep your rod at or below the 9 o'clock position to ensure plenty of arc left for hook set. Once hooked, avoid pumping the fish to the surface, instead reel steady and let the rod absorb the head shakes. Combine this technique with a landing net to put more flatties in the box. 

Cobia - Water temperatures just hit 68 along the beaches and this is the harbinger for which we have been waiting. Anchor up and chum around the inlets/shoals and use cut bait to bring Mr. Brownsuit running or cruise nearshore waters looking for bait balls and cast jigs, topwater, and live baits to entice any nearby cobia. If so rigged climb up in the tower and hunt them down - sight casting using the same lures mentioned earlier for vicious strikes. 

Red Drum - Cobia aren't the only thing harassing bait balls. plenty of bull red drum will be available and they will hit the same lures or baits as cobia. In addition to the fish on the bait balls, bull drum will also be available along the shoals of cape lookout until they start to enter the estuaries later in the summer for their annual spawn. 

Spanish mackerel will be on the heels of migrating cobia as they have the same water temperature needs.  Target fish trolling planers with small spoons or for a little more sport troll yo zuri deep divers on light spinning rods.  In coming weeks the fish will become thicker offering better opportunities for casters using spoons like the Breakday Jig or Cast or Shore Lures.

Offshore, the mahi bite is going strong with plenty of fish available.  Check out places like the 90 ft drop, the Rise, and the Big Rock proper.  Sea Witches in pink/white and blue/white paired with ballyhoo are the ticket.  There are also plenty of wahoo, blacken/yellowfin tuna available, as well as a decent early showing of sailfish and blue marlin. 

So grab the boat, family, friends and get down to the Crystal Coast for some world class fishing. We have fertile marshes, sounds, creeks, rivers and ocean just waiting for you to explore.  Drop into Freeman's Bait and Tackle, the best tackle shop on the beach, for all your gear needs and expert advice.  They won't steer you wrong.

And above all take a kid fishing, and if not, take someone who has never been!  There is no greater gift that you can give and it's a gift for a lifetime!

Tight lines, Captain Justin Ragsdale, Breakday Charters

Sign Up For Our 2nd Annual Surf Fishing Tournament

Tournament Dates: October 2-4

* Required