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In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.



Sept 18

FISHING REPORT - If you want to catch a nice SPANISH MAKEREL now is the time to go.  There are black clouds of bait fish moving throughout our near shore and in shore waters and the SPANISH are loving it.  We have weighed fish from 3 to 6 lbs in the last couple of days.  You can find the SPANISH nearly everywhere; they have even been caught in the no wake zone.  Trolling Clarkspoons or casting metal lures or light wire live bait rigs will work well on SPANISH.  
KINGS are also nearby, even as close as Fort Macon rock jetty.  Live menheden or dead cigar minnows on a king rig will do.  If you enjoy catching FALSE ALBACORE now would be a good time.  We have filled out citations on 35 inch plus ALBERTS. 
FLOUNDER fishing remains as it was, so so.  You can still find nice FLOUNDER at AR315 and AR285 by bouncing Gulp tipped bucktail jigs around the structures.  There have even been some COBIA caught at the same structures and using the same tackle. 
Offshore the WAHOO bite is still right on.  Big Rock area is still solid.  Some nice WAHOO have been caught by king fisherman at spots like the Chicken Rock and other east side structures. 
Surf fishing has been interesting lately.  With the tons of bait fish within sight, casters have been catching SPANISH and BLUES with regularity.  Casting Hopkins, Kastmasters and Shore Lures will be effective.  Also POPANO, SEA MULLET and SPOT along with some under size FLOUNDER have been available.  The SPOT fishing is about to take off.  We’ll be keeping plenty of bloodworms in stock for the SPOTS.  Happy fishing.

Sept 10

Our water temps remain at a high level.  Some readings around 85 degrees so the SPANISH MACKEREL fishing remains luke warm with most fish coming from just offshore of our beaches.  They are also feeding in the inlet on higher tides.  Some BLUEFISH mixed in.  Large SPANISH have been caught around near shore structures like the Summerlin just off the east side.  Live finger mullet on light wire leaders work well.  

Our FLOUNDER bite is fairly good.  We weighed an 8lb+ and a 6lb+ FLOUNDER caught off the port wall.  Any sea wall bridge or dock piling will be a good place to find keeper FLOUNDER.  Live finger mullet, minnows or some soft baits will do.  We have seen some SPOT and SEA MULLET in the inlet and shipping channel.  The bite will improve as the climate cools.  We should soon see some FALSE ALBACORE in our area.  They have been caught on the east side of the shoals.  

KING FISHING which took off earlier has cooled off but some nice KINGS have been caught off the east side.  Trolling live menheden or dead cigar minnows will work best.  If you are looking for SPECKLED TROUT or RED DRUM try the haystacks and core creek.  We have had good reports from core creek fisherman using live shrimp.  Any marsh area is a good place to look.  

Surf fishing has been up and down.  Some BLUEFISH have been caught, some FLOUNDER, some SEA MULLET and all the usual suspects.   Nothing is schooled up, nothing is running.  It’s still worth going out and wetting a hook.  

Offshore the WAHOO bite remains good.  The Big Rock area produced most of the fish we saw this past weekend.  A few SAILS in the mix as well.  Skirted ballyhoos still work best.  


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Length is measured from the V-notch in the tail to the tip of the lower jaw.

Fish Weight Calculator
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Girth:  Inches
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