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In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.



Nov 21, 2014

To put it simply the SPECKLED TROUT bite is off as of today. For whatever reason all of the typical spots for SPECS are not holding much fish. A few SPIKES here and there but few legal to large TROUT. Some very dedicated fisherman are finding their limits of SPECS but mostly in the creeks and rivers. Normally large TROUT do not show up until after Thanksgiving and in cooler conditions. The ol...d timers around here say don’t worry the SPECS will arrive as the conditions change. As for GRAY TROUT there is no problem finding nice size GRAYS and good numbers as well. Cape Lookout, Atlantic Beach Bridge and the Beaufort Inlet are good spots for the GRAYS. The SEA MULLET bite is fair to good also. Surf, pier and boat fisherman all are finding the tasty fish. Chartreuse (green) Fishbites are working lately for SEA MULLET also spec rigs tipped with shrimp and bloodworms as well.
There are plenty of PUFFERS around for the fisherman looking for delicious fish for the dinner table. BLACKDRUM have arrived and some large fish have been caught. We weighed an 81lb BLACK last week caught from the pier.
We are looking forward to Thanksgiving and so far the weather looks good. We are optimistic the fishing will improve for the holiday weekend!

Nov 5, 2014

SPECKLED TROUT fishing is doing well right now.  Surf fisherman are finding nice size trout at times depending on wind and tide.  Fishing the stop nets has also been a good place to find the specs from the surf.  Pier fisherman have had nice catches as well, especially at night.  Boaters that are able to fish the haystacks and creeks have been catching specs with ease.  Live shrimp will be the alpha bait for the specs.  Mirrolures have been effective from the surf and boaters have found live shrimp, top water plugs and soft plastics to work well. 

Some keeper FLOUNDER are still feeding around in shore structures like the port wall and near shore artificial reef and ledges.  Live baits like shrimp and minnows work well also gulp or Z-man soft plastics. 

GRAY TROUT and SEA MULLET can be found just outside the inlet, turning basin and the Atlantic Beach high rise bridge.  Some real nice GRAY TROUT around the 19-20 inch variety.  Spec rigs tipped with shrimp seem to work best. 

RED DRUM are feeding in the marshes and the surf zone as well.  Live baits, soft and hard artificial lures will tempt the reds.  Surf anglers are finding a few SPOT, some SEA MULLET and PUFFERS while fishing with bottom rigs baited with shrimp or blood worms.  Also some FLOUNDER, BLUEFISH and BLACK DRUM in the mix as well. 

FALSE ALBACORE are still around outside our inlet and at the Cape Lookout area.  Looking for working birds will help locate the schools.  Casting small metal gigs works well. 

Not many boats have been offshore lately, but the WAHOO bite is likely strong.  BLACK FIN TUNA should also be nearby the WAHOO.  Big Rock and The Rise areas would be good places to look.  Trolling rigged ballyhoo works best. 

KING MACKEREL fishing remains good.  Areas like North West places and The Hutton have been very good for KINGS.  Some BLACK FIN TUNA have also been caught in the same areas.  


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Length is measured from the V-notch in the tail to the tip of the lower jaw.

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