In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.


February 9, 2017

We are in what many anglers like to call the "Dead Sea of Winter". Many anglers believe that fish have left the feedings areas of the fall, and have moved to new "over wintering" bodies of water. This may be the case sometimes, but more than likely fish are still around in your favorite honey holes, and it's a matter of changing up your fishing styles.

INSHORE: Speckled Trout are still available in all of our ICW waters and connecting creeks. Right now, the bite really is all about throwing a live mud minnow and hitting a sluggish fish in the face. When fishing live mud minnows, I always like to try to get away with as light a weight as possible, so that little minnow has some freedom and space to cover the lower water column freely. I also like to fish my weights (one, maybe two) small split shot sinkers about 3-4 feet away from my minnow. This tactic will also produce bites from chilly water Drum in your Trout grounds. Black Drum have been relating to docks and pilings all along the ICW, as well as marshes. The key is to NOT fish with a two hook bottom rig at this time of the year. Get a small hook, and don't use any weight at all (that's right, no sinker) and pitch it next to a dock piling and wait for the line to slowly move. These fish are swimming along the bottom with their body and noses on the warm mud bottoms, and can at times be too lazy to even rise up and eat a shrimp on a two hook bottom rig. If you are surf fishing, obviously the two hook bottom rig is really your only choice (due to wave turbidity). There are still some lone ranging "Big Girl" Trout along the Rock Jetties on our beaches. This truly is a right at dusk or else after dark bite. Live minnows on a small split shot, or else slow rolling a small Storm Swimshad right next to the rocks can sometimes get these stubborn late winter giants to eat.
OFFSHORE/NEARSHORE: There have been a few stray BFT (Bluefin Tuna) cruising around, but that bite is obviously tapering off. If you want to try, get some monster JAGS and troll away. Use the largest Ballyhoo out of your pack. There are undoubtedly some Blackfin and Wahoo out there, it's just a matter of covering good water and finding a bait source. If you go, make sure to be ready for Blackfin if you encounter them, meaning have plenty of small Ballyhoo and mini chugger head presentations prepped in case you hit a school of "Blackies". Fish with a planer at all times for the "Who-Daddies". It's really a matter of just getting out and dialing in a good temp break and baits-source. Be prepared to work for your bites, but as they say, the harder you work, the better the gratification.
Remember, fish don't eat as much in the winter as they do in the summer, so fish natural, and fish slower.


Tight Lines from Freeman's Bait & Tackle

October 28, 2016

Fantastic weekend forecast ahead!  Get out there and get your share of SPECKLED TROUT, try any number of soft baits or live shrimp. There are also nice sized FLOUNDER that have moved into the area, you might get lucky with live bait on a Carolina rig.  If you can get out at night the gigging around Carrot Island and Radio Island have been hot. If you’re looking to get offshore, there have been reports of WAHOO and BLACKFIN TUNA in the area. Always remember your fishing license and be aware of the Department of Fisheries rules and regulations. You can still try your luck with bottom fishing. Many of wreaks off the coast have been producing VERMILLION SNAPPER, BLACK SEA BASS, and TRIGGERFISH. Enjoy your weekend and happy fishing!

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