In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.


March 2, 2018

INSHORE: The water temperature inshore is on the rise. There have been large schools of slot Drum in the marshes, from Emerald Isle down to Atlantic Beach. The fish now know that spring has arrived, and they are finally chewing again. The first sign of good baitfish running the sound have been spotted, like Menhaden and Glass Minnows in the marsh. There have been a few accidental Speckled Trout caught, so that's a good sign that the cold stun did not wipe out our beloved fishery. The Gray Trout should start to make a showing here any day now. Places like the turning basin and the Atlantic Beach bridge should be holding a few of them. Jigging a stingsilver type of lure (we recommend a Breakday jig or cast) or a soft plastic will get them to chew. Soon the Sea Mullet will begin their annual spring run. In front of the Coast Guard Station, and the turning basin are both good places to soak some shrimp. Black Drum are around many of the dock pilings throughout the ICW, they can be caught on fresh cut shrimp. There are plenty of Red Drum hanging along the beach, but remember, they are tightly schooled up so you will need to move around a lot to find them. The Bluefish should show up sooner rather than later.

OFFSHORE: Wahoo fishing has been decent on the days that boats have been able to fish. Trolling Ballyhoo has also produced a few Blackfin and small Dolphin as well. Sailfish are around too, and can be taken trolling. There are lots of King Mackerel hanging further offshore and schooling with the Wahoo. Bottom fishing has remained consistent throughout all of the winter, because the temperature at such depths does not fluctuate as much as the surface temperature. There have been lots of nice Sea Bass being caught, and even a few accidental Cobia. Fish are on the move and its time to go out and pursue them.

Remember to always keep an open eye for tagged fish, and report tags to The Division of Marine Fisheries for your reward.

Tight lines from Freeman's Bait and Tackle                                                                                                                                                                                           


February 17, 2018



Red Drum are still in tight schools and moving in an out of the inlets. There have been more Red Drum on the beach than on the inside. Shackelford Banks and Atlantic Beach are both decent places to spend a day looking for the schools of Drum. Smaller Sheepshead and Tautog are being caught near the port wall on bait shrimp. Gray Trout might be found at some of the nearshore reefs, jigging a stingsilver would be your best bet for them. Larger Sheepshead can be found on artificial reefs in the same areas as the Gray Trout. Flounder are still on live bottom further out, and can be fished for with a bucktail/gulp shrimp combination. Black Drum have been hanging out at the Cape Lookout Jetty, fresh cut shrimp will be what you want to use for them.

For those venturing offshore, trolling is still the same, with a few scattered Wahoo, Blackfin, and the possibility of a Sailfish. Bottom fishing right now has been the same as last week, with some nice Black Sea Bass, Beeliners, and Triggerfish.                          

Please remember to report all tagged fish to the North Carolina Division of Marine Fisheries.

Tight Lines,
Freemans Bait & Tackle



5th Annual Surf Fishing Tournament

2018 Tournament Dates: OCT. 5th - Oct. 7th

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