In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.


October 28, 2016

Fantastic weekend forecast ahead!  Get out there and get your share of SPECKLED TROUT, try any number of soft baits or live shrimp. There are also nice sized FLOUNDER that have moved into the area, you might get lucky with live bait on a Carolina rig.  If you can get out at night the gigging around Carrot Island and Radio Island have been hot. If you’re looking to get offshore, there have been reports of WAHOO and BLACKFIN TUNA in the area. Always remember your fishing license and be aware of the Department of Fisheries rules and regulations. You can still try your luck with bottom fishing. Many of wreaks off the coast have been producing VERMILLION SNAPPER, BLACK SEA BASS, and TRIGGERFISH. Enjoy your weekend and happy fishing!

October 21, 2016

With cooler temps moving in the TROUT bite is starting to pick up. Try your luck around the jetties and sea walls. Radio island has been a great place to pick up a few keepers as well. FLOUNDER is open and hitting around radio island and Duke Marine. Throw a gulp on a popper around the marshes you might snag a slot RED DRUM. KINGS seem to be running hot and some DOLPHIN are still in the area as well.  Trolling around triple nickel might produce some surprises! 

Enjoy the weekend!   

Sign Up For Our 3rd Annual Surf Fishing Tournament

Tournament Dates: Sept. 30th - Oct. 2nd

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Length is measured from the V-notch in the tail to the tip of the lower jaw.

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