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In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.



Oct 23, 2014

With Hurricane Gonzalos influence on our waters over, we are seeing the fishing conditions returning to normal.  With a tough swell the waters were dirty and rough, scattering baitfish and driving target fish towards deeper water.  Even though SEA MULLET, DRUM and SPOT are not effected by dirty water we were only seeing SPOTS.  Since the passing of the storm we’ve seen a steady increase in the fish bite.  RED DRUM, BLACK DRUM, as well as SPECKLED TROUT are starting to show themselves.  Numerous over slot REDS have been caught lately.  
The Haystacks and Radio Island rock jetty have been showing SPECS lately.  This time last year we had SPECS in our surf so their appearance should be right around the corner.  Live shrimp, soft baits and Mirrolures have been effective.  
We have just had one of the best SPOT seasons we’ve had in a couple of years.  Good size yellow bellies in decent numbers.  We expect the SPOTS to be around for a little while longer.  The cool weather we have been experiencing has likely moved the SPANISH out of our waters and off to the East side of the Lookout Shoals.  We weighed 3 SPANISH over 7lbs caught off the east side and some SPANISH were caught off the pier as well.  So some are still around but likely ready to move on.  
BLUEFISH are still around and 1 to 2 lb BLUES can be caught in our inlet waters.  Fisherman using Spec rigs tipped with shrimp are catching some nice GRAY TROUT and SEA MULLET in the turning basin.  
FLOUNDER continue to feed inshore.  The Port wall, the railroad trestles and ICW docks are good place to find them.  Live finger mullet or mud minnows on a Carolina rig work best.  The KING bite is still good.  Trolling cigar minnows on dead bait rigs or live menhaden in the shipping channel or on the east side of Lookout Shoals have produced some nice KINGS.  Some large WAHOO have been in the mix also.  Pier fishing has been mostly SPOT, SEA MULLET, PIGFISH, BLACKDRUM and BLUE FISH. 

Oct 1

With a forecast of tropical free influences on our local weather, we are looking forward to an active fall fishing season. The water temperature has fallen gradually and at present we have waters around 74degrees. All signs looking good.

Our SURF FISHING CHALLENGE this past weekend was just that; a challenge. We’ll blame it on the northeast wind but from the surf the fish were mostly small.  BLUEFISH, FLOUNDER, SEA MULLET, POMPANO, SPOT, RED DRUM were all caught but were all on the light side.  Ironically, the boats just off the surf were catching large BLUES and SPANISH along with FALSE ALBACORE with ease.  The SPANISH bite is still hot with fish from 4-6 lbs being caught just outside the inlet and up and down the beaches. The areas of the Willis lumps and Dead Tree hole have been go-to areas as well.  Trolling Clarkspoons, small drone spoons and squid rigs still work well. Big BLUES are hanging around the Cape Lookout shoals.  Casting spoons or trolling Clarkspoons will be effective. Also a 37 lb COBIA was caught at the Dead Tree hole so keep your eyes open for them. The nearshore KING bite has been good lately. Trolling live menhaden or dead cigar minnows will be most effective. SEA MULLET and SPOT are being caught in the inlet off the surf, piers and in the Beaufort area. Spec rigs and bloodworms are the way to go. You will also find GRAY TROUT and FLOUNDER.  If you’re looking for SPECKLED TROUT the haystacks and Core Creek areas will be your best chance to find them. Haven’t seen any yet off our beaches. Live shrimp with popping corks will do well for the SPECS.

When the weather cooperates the offshore bite is strong.   WAHOO and BLACKFIN TUNA are the main targets. Skirted ballyhoo are the preferred baits. Pier casters are hooking good numbers of SPANISH and BLUES working gotcha plugs and other casting lures. Some SPOT, SEA MULLET and FLOUNDER in the mix as well.  Happy Fishing!


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