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In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.



Oct 1

With a forecast of tropical free influences on our local weather, we are looking forward to an active fall fishing season. The water temperature has fallen gradually and at present we have waters around 74degrees. All signs looking good.

Our SURF FISHING CHALLENGE this past weekend was just that; a challenge. We’ll blame it on the northeast wind but from the surf the fish were mostly small.  BLUEFISH, FLOUNDER, SEA MULLET, POMPANO, SPOT, RED DRUM were all caught but were all on the light side.  Ironically, the boats just off the surf were catching large BLUES and SPANISH along with FALSE ALBACORE with ease.  The SPANISH bite is still hot with fish from 4-6 lbs being caught just outside the inlet and up and down the beaches. The areas of the Willis lumps and Dead Tree hole have been go-to areas as well.  Trolling Clarkspoons, small drone spoons and squid rigs still work well. Big BLUES are hanging around the Cape Lookout shoals.  Casting spoons or trolling Clarkspoons will be effective. Also a 37 lb COBIA was caught at the Dead Tree hole so keep your eyes open for them. The nearshore KING bite has been good lately. Trolling live menhaden or dead cigar minnows will be most effective. SEA MULLET and SPOT are being caught in the inlet off the surf, piers and in the Beaufort area. Spec rigs and bloodworms are the way to go. You will also find GRAY TROUT and FLOUNDER.  If you’re looking for SPECKLED TROUT the haystacks and Core Creek areas will be your best chance to find them. Haven’t seen any yet off our beaches. Live shrimp with popping corks will do well for the SPECS.

When the weather cooperates the offshore bite is strong.   WAHOO and BLACKFIN TUNA are the main targets. Skirted ballyhoo are the preferred baits. Pier casters are hooking good numbers of SPANISH and BLUES working gotcha plugs and other casting lures. Some SPOT, SEA MULLET and FLOUNDER in the mix as well.  Happy Fishing!

Sept 18

FISHING REPORT - If you want to catch a nice SPANISH MAKEREL now is the time to go.  There are black clouds of bait fish moving throughout our near shore and in shore waters and the SPANISH are loving it.  We have weighed fish from 3 to 6 lbs in the last couple of days.  You can find the SPANISH nearly everywhere; they have even been caught in the no wake zone.  Trolling Clarkspoons or casting metal lures or light wire live bait rigs will work well on SPANISH.  
KINGS are also nearby, even as close as Fort Macon rock jetty.  Live menheden or dead cigar minnows on a king rig will do.  If you enjoy catching FALSE ALBACORE now would be a good time.  We have filled out citations on 35 inch plus ALBERTS. 
FLOUNDER fishing remains as it was, so so.  You can still find nice FLOUNDER at AR315 and AR285 by bouncing Gulp tipped bucktail jigs around the structures.  There have even been some COBIA caught at the same structures and using the same tackle. 
Offshore the WAHOO bite is still right on.  Big Rock area is still solid.  Some nice WAHOO have been caught by king fisherman at spots like the Chicken Rock and other east side structures. 
Surf fishing has been interesting lately.  With the tons of bait fish within sight, casters have been catching SPANISH and BLUES with regularity.  Casting Hopkins, Kastmasters and Shore Lures will be effective.  Also POPANO, SEA MULLET and SPOT along with some under size FLOUNDER have been available.  The SPOT fishing is about to take off.  We’ll be keeping plenty of bloodworms in stock for the SPOTS.  Happy fishing.


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Length is measured from the V-notch in the tail to the tip of the lower jaw.

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