In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.


October 22, 2015

WOW!!!!!! What a week of fall fishing here at the beach, It is amazing how things can turn around in just a week. The weather is looking good for the weekend plenty of fish, sounds like the perfect recipe for a fishing trip. The National Championship King Mackerel Tournament Starts this Friday and Saturday, The Weigh in will be held at J.C. Park on the Morehead City Waterfront , If you are looking something to do this weekend go over and watch the weigh ins, There has been 300 teams invited to fish the National Championship. I can assure you there will be some nice fish weighed in this weekend, The scales open everyday at 3:00 pm. 

Surf and pier:

There has been the best action we have seen this year in the surf, from Fort Macon State Park to Swansboro has been non stop action on Red Drum, Flounder, Speckle Trout, Puffers, Sea Mullet, Spots,Black Drum, Spanish Mackerel, and Blue Fish. Fishing fresh shrimp, sand fleas, blood worms and squid will get you the bite on the Sea Mullets, Spots, Black Drum and Puffers.Cut mullet is working very good on the Red Drum and Blue Fish. Spro Jigs tipped With Pearl 4 inch swimming mullet, Mud Minnows, and live Finger Mullet have been catching the Flounder. Got-cha plugs Diamond Jigs have been working very well on the on the Spanish and Blue Fish. The stop nets off the beach have producing some very nice Speckle Trout, lures like the MirrOlure 17MR 49 have worked very good on the trout.

Sound And Turn Basin:

The sound and Turn Basin has been producing some nice Spots, Grey Trout, Puffers, Speckle Trout, and Flounder. The spot bite has been on and off, fishing Blood Worms on a Spec Rig has been very effective on the spots and sea mullets, fishing around the Turn Basin, Beaufort High Rise, Beaufort Draw Bridge, and Gallant's Channel has seen the best Spot, Sea Mullet, and Puffer Action. The Flounder Bite has been on fire!!!!!, Fishing live Mud Minnows, Live Finger Mullets, and Spro Jigs will get you the bite on the Flounder. Speckle Trout are being caught at all the rock Jetty's, and deep holes, fishing the Z-Man Trout Trick with a pink jig head has done very well with the trout. Grey Trout and Black Drum have been biting very well at the Atlantic Beach Bridge, live Shrimp, Sting Silvers, and Soft Plastic baits have been producing fish. Some customers have reported catching Spots And Sea Mullets at the Dead Tree Hole this week.

King Mackerel:

The King Mackerel bite is at it's best right now, fishing the areas like the Dead Tree Hole, Barge Wreck, AR 315, AR 330, NW Places, Hutton, and the 13 Buoy will all produce nice fish this time of year. You can troll dead cigar minnows or peanut Ballyhoo on the Blue Water Candy Wedgie Rig and catch fish, but the bait of choice will be live Menhaden.


The Wahoo bite continues to be Hot!!!!!!, Capt. Shane Brafford of the "Carolina Time" caught 10 Wahoo in the 30-40 lbs class on Tuesday of this week, Capt. Shane also had 8 Black Fin Tuna around the 20 lb class. Offshore of the Swansboro Hole has been producing good numbers of fish. Trolling Medium Ballyhoo on a # 16 planer and planer bridle rig will produce the number of fish you are looking for. If you need help rigging a planer bridle and planer quick release come by the store and see Capt. Steve.

Bottom Fish:

There has been good numbers of Gag Grouper, Trigger Fish, B-Liners, and Black Sea Bass being caught on the offshore wrecks and live bottoms, The 14 buoy has some of the best live bottom, Other areas like the 240 Rock, West Rock, and the Yancey will be holding fish, Fishing cut Squid will find you the fish. 

False Albacore:

There are schools of False Albacore Scattered all up and down the beach, Casting Diamond Jigs, and other small jigs will get you a bite. 

Happy Fishing and Tight Lines

Capt. Steve   

October 15, 2015

Hope everyone  is having a great week, I know we are enjoying some sunshine finally at the beach. The forecast is looking great for the next few days so hopefully everyone will be able to enjoy some fall fishing.

The water is finally starting to clear up, so the fall fishing should kick in to high gear!!!!!!

Freeman's Tackle would like to wish a big good luck !!!! to all the King Mackerel Team fishing the tournaments this weekend, Catch'em up and be safe.  


Surf Fishing :

Pretty much anywhere up and down the beach has seen a mixed bag of fish this week, There has been good catches of Red Drum, Spots, Blues, flounder, Sea Mullets, and a few Speckle Trout reported being caught this week. Most of our surf anglers have been using cut mullet, shrimp, squid, and sand fleas for the bottom feeders and Got-cha plugs and Diamond jigs for the Spanish and Blues.


There has been good numbers of Spots being caught in the Turn Basin, Fishing Spec Rigs tipped with bloodworms or fish bites will get you a box of Spots and a few Sea Mullets, Grey Trout being caught at the west end of the port wall in good numbers, Some fish have measured out at 23 inches. Still good numbers of flounder being caught on the port wall, Fishing live mud minnows or spro jigs tipped with 4 inch swimming mullet is the bait of choice for the flounder.We have had reports of spots being caught at the Beaufort high rise and the small Beaufort draw bridge . SPECKLE  TROUT!!!!!!!! have finally made a showing. I have customers reporting catching up to 40 Specs a day, Fishing the Z-Man Trout Trick lures have produced some nice fish, Just got to your favorite Trout hole and catch 'em up. There has been some very nice Black Drum caught at the Atlantic Beach Bridge, fishing live shrimp has been producing some very nice Black Drum this week. There is still good numbers of Spanish and blues being caught up and down the beaches on Clark spoons and #1 Planers. 


When the weather will allow, the boats going offshore  are still catching good numbers of Wahoo, Black fin Tuna, Yellow Fin Tuna and a few Sailfish. Trolling Med. Ballyhoo and trolling the planer rods will get you in the bite. Southwest corner of the Big Rock has been producing some good numbers of fish. Rigging your planer rods with a Planer Bridle and Planer quick disconnect is a very effected way to put some good numbers of Wahoo in the box. If you need help rigging Planer Bridles give us a call, we have them in stock and can get rigged up while you wait.

King Mackerel: 

I have had a hundred calls asking about King Mackerel, we have a few caught off the beach and shipping channel. The biggest number of king that I have heard about this week has been the East side. Fishing places like the 1700 rock, AR 285, Atlas Tanker, D Wreck, and East Rock will usually pay off this time of year with some very nice kings. Live baiting live Menhaden will produce the best bites.

I can tell you that I was out this morning checking the bait situation out and I can give you a report that the Menhaden is hard to find right now, I hope this will change in the next couple of days.

Bottom Fish: 

Its that time of year to head offshore to your favorite bottom fishing numbers and catch some nice bottom dwellers, place like the Hutton, WR13, Big 10, Little 10, and the West rock will be holding bottom fish. Fishing cut squid on the bottom will produce you tasty treats for the frying pan.

Happy Fishing!!!!!

Capt. Steve  


Sign Up For Our 2nd Annual Surf Fishing Tournament

Tournament Dates: October 2-4

* Required