In business since 1967, Freeman's Discount Bait & Tackle is Atlantic Beach's oldest and best established bait and
tackle shop. We're located on the left just before the Atlantic Beach light, the closest tackle shop to the Oceanana Pier.
NC Coastal Fishing License

Over 1900 square feet of retail space, Freeman's offers the largest selection of Shimano and Penn reels, Custom Key
Largo rods and Shakespear Ugly Stik rods. Inshore and offshore tackle by Iland Lure, Blue Water Candy, Sea Striker,
Berkley Gulp and many hard to find items. Fresh, frozen, live and artificial baits, along with in house rod and reel
Our experienced staff is always on hand to offer free advice and friendly service.
Look for the BLUE bait shop, Freeman's Discount Bait & Tackle, for all your fishing needs.



Nov 25, 2014


            We have had some good reports from Cape Lookout lately, of nice size (4lb) SPECKLED TROUT.  We saw photos of a 9 pounder caught on an electric chicken Paul Brown Mirrodine.  The fish were caught late afternoon on a falling tide.  As far as smaller SPECS, you can find them most everywhere.  Radio Island rock jetty around Sugarloaf Island, Shackelford and Haystacks.  Live shrimp, mud minnows, Mirrolures and soft plastics are all working for the SPECS.  We anticipate the bite will continue to improve through the holiday weekend.  SEA MULLET fishing remains strong.  There have been good catches just outside the Beaufort Inlet and into the shipping channel.  The dead tree hole, the turning basin, pier and surf fishing are all producing some SEA MULLET.  A few PUFFERS in the mix as well.  Some BLACK DRUM have also been caught.  Nice DRUM in the 16 – 18 inch range.  Sand fleas have been very effective for the BLACKS.  Some BLUEFISH along with nice GRAY TROUT have been caught by the SEA MULLET fisherman inside the inlet.  We had a good report from offshore this weekend as well.  The Peggy brought home 10 BLACK FIN TUNA and 2 nice size WAHOO on Saturday.  With the conditions improving an offshore trip would be well worth it.  

Nov 21, 2014

To put it simply the SPECKLED TROUT bite is off as of today. For whatever reason all of the typical spots for SPECS are not holding much fish. A few SPIKES here and there but few legal to large TROUT. Some very dedicated fisherman are finding their limits of SPECS but mostly in the creeks and rivers. Normally large TROUT do not show up until after Thanksgiving and in cooler conditions. The ol...d timers around here say don’t worry the SPECS will arrive as the conditions change. As for GRAY TROUT there is no problem finding nice size GRAYS and good numbers as well. Cape Lookout, Atlantic Beach Bridge and the Beaufort Inlet are good spots for the GRAYS. The SEA MULLET bite is fair to good also. Surf, pier and boat fisherman all are finding the tasty fish. Chartreuse (green) Fishbites are working lately for SEA MULLET also spec rigs tipped with shrimp and bloodworms as well.
There are plenty of PUFFERS around for the fisherman looking for delicious fish for the dinner table. BLACKDRUM have arrived and some large fish have been caught. We weighed an 81lb BLACK last week caught from the pier.
We are looking forward to Thanksgiving and so far the weather looks good. We are optimistic the fishing will improve for the holiday weekend!


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